From raising critical health care awareness to engaging patients, social media offers many compelling benefits for health care organizations.

In this webinar, you'll hear how leading kidney care provider DaVita Inc. recently used social media to drive massive results for their National Kidney Month campaign, including:

A 90% increase in Kidney Smart class sign-ups over the previous year

230 new email contacts

An 82% increase in completed risk assessment quizzes over the previous year

You'll learn social media marketing best practices, as well as the approaches DaVita used to:

Raise awareness for health-related issues through social media

Streamline the social media process in health care

Use social to drive media coverage

Target relevant audiences