4 min read
How to track videos and measure their ROI?
Track videos and their performance to optimize your marketing collateral strategy.
On April 24, 2005, YouTube co-founder Jawed Karim uploaded the first video titled Me at the zoo, which has garnered 69 million views and 2 million comments.
Talk about content engagement, eh?
That day was important to the history of (digital) marketing as his video demonstrated the potential of video content in terms of engaging a wide array of people and converting them into buyers.
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