Personal, a leading telecommunication company in Paraguay, offers phone, internet, and cable TV solutions for consumers and businesses. To unlock more ad budget, the company partnered with Wild Fi, a creative performance network, to manage and optimize digital campaigns. Wild Fi needed to show internal stakeholders the value of paid search and social media as effective lead generation and sales channels. Their goals included improving budget efficiency and enhancing lead quality to scale customer acquisition for Personal while securing additional budget to fuel growth.