Wine drinking, shenanigans and hams – they're all in a day's work at the Royal Academy. We speak to Fionnuala Deasy, social media lead at the renowned institution and longest established art school in Britain, to hear how its collections have inspired conversation and creativity for over 250 years.

Uncover how the RA has balanced its ardour for the arts with a dexterity for the digital to blend entertainment with education perfectly on their social channels, and find out how to be top of the class at Twitter by listening into some Sound Advice from Sprout's own social media agony aunt Stacey.