Adobe Named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment
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Klaasjan Tukker Klaasjan Tukker
3 min read
Adobe Named a Leader in IDC MarketScape: Worldwide Customer Data Platforms Focused on Front Office Users 2021-2022 Vendor Assessment

Adobe's Customer Data Platform (CDP), called Real-Time CDP, was evaluated based on 100+ criteria as well as overall product offering, strategy and market presence.

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