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The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
3 min read
The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection
Cision Cision

The most alluring PR-ROI option is quantifying PR's influence on sales. To illustrate, we examine how Ford Motor Company's launch of the Ford Mustang Mach-E...

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