Customer expectations are rising while current competitors and nimble new players turn up the heat. Smart CEOs are carving out new revenue streams from product management and maintenance subscription programs that use IoT data. COOs are transforming their organizations with hyper connectivity, leveraging cloud technology to overtake larger competitors, and close the product feedback loop with rich customer usage data. And manufacturing leaders are using real-time data, predictive analytics, and automation to increase supply chain efficiencies, lower cost, reduce downtime, and increase productivity and quality.