It's hard not to expect instant results and immediate satisfaction in the world we live in today. When dealing with different types of digital marketing it can be hard to wrap your head around the different timelines that serve campaigns when entering the space. This elusive, ideal timeline can vary and will be custom to each campaign you launch. This flexibility makes creating a plan and setting clearly connected goals one of the most important steps in the marketing process. Understanding the logical goals connected to your campaigns will help you make a solid plan you can expect to see all the way through. If you are too focused on the short-term gratification available you will lose sight of the impactful results waiting on the horizon for a well executed long-term digital marketing plan. Repeating the same campaigns over and over can yield some quick results in digital marketing, but over time your success will run dry without long-term planning. Depending on your campaign, results may come over more extended periods of time. Campaign planning Your campaign plan guides you toward your ideal outcomes as you achieve the relevant results that make up the contents of your goals. A well [...]