Ever wonder what coaches tell their players during an NBA game? After all, players are skilled on their own. But here's the thing, coaches have an overarching plan. They see the whole field, make adjustments, give insights and guidance.

A digital marketing strategy is your game plan for success in the digital arena. If you don't have one, you won't get out of the local league.

Success in digital marketing can only grow from a well-planned strategy that includes various types of digital marketing. You also need to make sure to stay on track and adjust as necessary. In this guide, you'll learn how to do both.