In the marketing world, the call-to-action (or CTA) is invaluable. It constitutes the next step your visitor needs to take after seeing your ad or landing page. It shouldn't be more than a few words, but choosing those words carefully could make all the difference in whether or not your visitor makes a conversion. A strong CTA is a powerful statement of intent that needs to be carefully constructed to have a compelling impact on your metrics.'
Here are seven call-to-action ideas that will assist you when you write copy and design ads for your blogs, your landing pages, your email campaigns, wherever your CTA is bound to get optimum exposure:

1. Put your CTAs in the first person
2. Use CTA buttons on banners where applicable
3. Say more with fewer words
4. Take command of the situation
5. Create a sense of urgency
6. What benefits does the CTA offer?
7. Structuring your CTA