New Account Opening – Why Is It So Hard?
Associated with
Tim Bedard Tim Bedard
9 min read
New Account Opening – Why Is It So Hard?

Opening the account took 183 minutes - over three hours. The friction levels in the entire experience were high and my son, a new customer, was discouraged from further interacting with the bank. He may even decide to move his savings to a more digital-centric bank at some point.

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