5 min read
How Brands Can Lean Into A Direct-to-Consumer Model
When I spent my 20s working in my family's liquor store, I saw from the inside how the wine industry operates. It's why we started Empathy Wines – a direct-to-consumer (DTC) wine company.
In this article, I'll talk about some of the things we learned, what I think we did well, and where we're hoping to go in the future. Hopefully this brings value to other brands & businesses starting to lean into DTC.
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