Associated with
Brett McHale
Posted May 22, 2022
•
8 min read
Conversion Value: What It Means & Why It's Crucial to Your Business
In Google Ads, "conversion" can mean a variety of things. All conversions help your account performance, but some matter more for your business than others. By optimizing for conversion value, you can improve your account performance where it matters most-here's how.
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