Southeast Asia is home to the world's most active internet users. Tokopedia, Go-Jek, Bukalapak, are some of the many billion-dollar tech startups that lead the e-commerce space in Southeast Asia. Despite the skyrocketing growth story, e-commerce apps in the region are fighting user retention challenges.
There are several technological and behavioral traits that trigger the app uninstalls. Presenting, the MoEngage Southeast Asia e-commerce Benchmarks Report that gives you an overview of user retention trends and benchmarks for this region