Managing multiple bug and support tickets tied to a single issue in Jira was inefficient
and frustrating for the client. They faced:
• Disjointed communication between customer service and development teams,
causing delays in issue resolution
• Manual effort required to keep both HubSpot and Jira updated, leading to
inconsistent information
• Lack of visibility into related Jira issues from HubSpot, slowing down the
ticketing process
• Missed updates for clients on their submitted issues, threatening trust and satisfaction