Getting to know your customers
Everyone buys on marketplaces, right? But what makes Amazon or Target shoppers unique? What differentiates your brand's customers from the ones that buy your competitor's products?

Knowing your shoppers is the first step in optimizing your marketplace marketing strategy. But, as you know, marketplaces are walled gardens. Getting a hold of consumer demographic data usually requires surveys and market research reports which take time. Worse, they're often not granular enough and don't provide actionable insights.

Luckily, there's an easier way to get to know your marketplace customers.