What does it take to run a successful social media strategy?
Obviously, the answer is creative content in combination with your ability to detect your audience's interests and needs. And, you should also add your brand's unique features into the mix.

Sounds easy?

Not really. Unless you adopt a data-based approach to your strategy, it will take you ages to achieve positive results.

That's why it is a must to have a social media analytics solution in your toolkit that will regularly supply you with up-to-date data on your performance.
To save your time, we've hand-picked 24 free and paid tools that will help you get on close terms with social media data.