The primary purpose and the utmost goal in the retail industry are to maximize profits for the store owners. The common formula in retail is to sell as much merchandise as you can at the highest possible margin. This formula may work out for some retailers and also be a failure for others. And applying just one formula is never a way to become successful. Therefore, it is pivotal to understand merchandising and the 4 types of merchandise that contribute to a successful merchandising campaign. This article will lay the groundwork for any retailers who want to carry out a merchandising campaign.