Meta Introduces Deliverability Updates for WhatsApp: What Marketers Need to Know
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6 min read
Meta Introduces Deliverability Updates for WhatsApp: What Marketers Need to Know

Meta is testing new methods for delivering WhatsApp marketing messages to ensure high engagement and a quality user experience. Starting February 6, they limited the number of marketing messages users in India can receive. These updates will be implemented globally from May 23, 2024. This blog helps brands understand the changes and their potential impacts.

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