On the heels of two unsuccessful Workflow and DAM implementations, Union Bank needed a modern solution that its marketers, business, compliance partners, agencies could use to manage all aspects of the content lifecycle. Marketing and other departments were mired in manual processes, unable to scale content management operations to meet demand. UsingAprimo Digital Asset Management (DAM) and Productivity Management (PM), the bank now has a single source of truth for all branded assets and has streamlined work management by automating each step of the content management process. Within two years, the company has managed 2,000 projects with less resources and no impact to productivity, achieved widespread user adoption across departments and agencies, reduced full-time equivalent (FTE), and slashed the time it takes to support an audit from three weeks to 10 minutes.