Growing a brand today is a balancing act of mixing thoughtful strategies with deep customer understanding and the right technology. For Life360, nailing this combo has been critical to their success.

At Forge 2023, Leslie Starr, Senior Director and Head of Lifecycle Marketing at Life360, pulled back the curtain on the brand's marketing journey. In the session, Leslie highlighted how the family locator and safety membership app's approach goes beyond typical tactics, focusing instead on delighting customers, getting creative with technology, and embracing a learning mindset.

Through her breakdown of each category, Leslie reveals insights into how brands like Life360 can skillfully blend customer-centric initiatives with the Braze platform's suite of tools. And how this approach not only drives sustainable growth for Life360, but also forges stronger connections with its users.