Whether you're a marketer, pro podcaster, or an agency, you're likely familiar with social media marketing. Using social media is among the most well-known and common ways to reach and engage with target audiences.
However, it's no longer enough to just be posting on social media and calling it a day. Consumers have become increasingly wary of sales tactics and marketing grabs on social platforms. This is especially true when it comes to promoting podcasts, whose audiences aren't turning to audio to learn about a product, but rather to be educated and entertained.

If you want to be successful at connecting with your audience off of listening apps, you need to change tactics. Whether you have dedicated accounts for your podcast or promote it on your brands existing accounts, keeping the following tips in mind will allow you to connect with your podcast audience in a meaningful way on social media.

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