I hope that everyone had a great Halloween. Although they weren't the scariest, some costumes that caught my eye were the angry birds from Rovio's hit mobile game. I have been an avid angry birds player for some time, but what its presence at Halloween festivities reinforced to me was the prominence of mobile phones in our society and what that means for the future of marketing. If you want your business to succeed, you better be ready to compete when it comes to mobile marketing.