COVID-19 and changes in behavior: why you must relearn your customers
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Janelle Estes Janelle Estes
6 min read
COVID-19 and changes in behavior: why you must relearn your customers

Although the world is always in a state of change, you'd be forgiven if you felt like that's more true recently. We might even be naive to think that things will stabilize or get back to normal anytime soon. Fortunately for us, humans adapt and grow to form new habits and behaviors that define who we are as a species. Which means "normal" may not ever be the normal we were once familiar with. People are traveling less, working from home more, minimizing in-person interactions, and moving many interactions to digital (if they weren't already).

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