Millennials, who value purpose and meaning when choosing SaaS vendors, comprise most of today's B2B decision-makers. So why are you still pushing narratives centered on products and features?

Today's modern corporate narrative has evolved from CEO-driven corporate talk tracks to more personal, human-centered narratives to form connections with a new generation of buyers. This week, SaaS Half Full's host, Lindsey Groepper, flies solo as she unpacks the current demands of the modern corporate narrative and how to evolve yours to build trust and establish connections.