For brands, deciding whether to use video marketing is no longer a question. Engaging videos are a powerful form of content marketing for storytelling. Businesses are using video content to reach their target audience and keep them engaged. Videos allow you to demonstrate your products and ideas better than words.

It is the right time to create a winning video marketing strategy for your brand.

Videos are a valuable asset. Instead of trying every strategy on this list, choose the one that best fits your goals, industry and what your audience wants from your brand. To help you find more viewers, here are five actionable video content marketing strategies that will stand the test of time:

1. Personalize your content using video marketing
2. Have a video SEO strategy in place
3. Landing page videos
4. Optimize your videos for conversion
5. Choose your video promotion strategy