Being a modern-day social media manager is like being a juggler in a circus. The role is demanding, requiring you to navigate through a myriad of challenges. From tight campaign deadlines to adapting to ever-changing social platforms and content trends, building an engaged community, and connecting efforts that contribute to revenue generation, it's a lot to handle, all while achieving set Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs).