If you're looking for new ways to improve your business strategy (and who isn't?), take our advice: It's time to ditch static content (or at least reduce it). Oftentimes, static content isn't doing your company any favors, and there are many better ways to capture the attention of your target audience.

In a world where users spend 5.59 seconds scanning your written content, it's important to make a great impression as quickly as possible. But what is static content exactly? And what should you be replacing it with?
Check out our guide to learn the basics of static vs. interactive content and why interactive content is so important to today's successful businesses.