Short Codes Vs. Long Codes for Text Marketing
4 min read
Short Codes Vs. Long Codes for Text Marketing

While Shared Short Codes have been a mainstay in the text marketing world for years, the carriers have begun to end support for the troubled 6-digit textable numbers due to their high propensity for being misused by a small percentage of people "sharing" the same Short Code. As a result the industry is moving toward Toll-Free Numbers. A Toll-Free Number is a textable 10-digit number that offer the benefits of a dedicated number - meaning it's yours alone - with all the functionality of a Shared Short Code. But let's look at the benefits and drawbacks of both:

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