As we dive into 2021, brands will continue to focus on authenticity in their ads. Whether it's simply to promote products or show support for a cause, the best way to ensure authenticity is by working with high-quality brand ambassadors. he most successful ambassadors are those who are extremely passionate about the brand, rather than those who simply have a big following or get a certain amount of likes. So, who exactly should brands enlist as ambassadors? And what benefits can they reap from each relationship? Read on.