Marketers' Data Deprecation Denial
Associated with
Stephanie Liu Stephanie Liu
Brett Kahnke Brett Kahnke
Posted Dec 20, 2024 5 min read
Marketers' Data Deprecation Denial

Despite Google's recent reversal on third-party cookies, marketers need to prepare for data deprecation. Yet many aren't. This week on What It Means, Senior Analyst Stephanie Liu and Principal Analyst Brett Kahnke discuss how B2C and B2B marketers can adapt their data strategies to maintain consumer trust and compliance.