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Don't overcomplicate your B2B attribution model
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Misha Salkinder Misha Salkinder
Camela Thompson Camela Thompson
Posted Jun 11, 2024 • 11 min read
Don't overcomplicate your B2B attribution model
CaliberMind CaliberMind

Misha Salkinder, Head of Customer Data Strategy at CaliberMind, shares how to use attribution models to answer different questions and why changing your model may not always be the right choice.

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