With the #FlipMyFunnel Roadshow just 3 weeks away, we wanted the theme of this roundup to be "challenging the status quo". We started off with busting the myth that account-based marketing (ABM) is the death of inbound or outbound marketing. The next three pieces break from your regular blog post format as we share a summary of a recent Heinz Marketing webinar and a list of the leading ABM influencers. We follow up those up with a cheat sheet on selecting your target accounts. The Death of The Decision Maker wraps up this week's roundup, as we look at how we must change our marketing as companies change their purchasing structure. Check out all of our great articles now!