In this whitepaper, Jamie Turner shows you the 4 steps to measure your marketing automation campaign success. Learn how to calculate your customer lifetime, send more prospects to your website, optimize your landing pages, and calculate your cost per sale.

Imagine this – you're sitting at your desk minding your own business, when the CEO comes waltzing by and asks you what seems to be an innocent question: "How do we know if our marketing automation campaign is working?"

That sounds simple enough. After all, if people are clicking through on the links in the campaign, it's working, right?

But then the CEO expands on the question and says this: "I want to know that if we spend a dollar (or euro, or whatever) on marketing, that we generate three, four, or five on the back end."

Would you know how to answer that question? In other words, would you be able to tell your CEO that your marketing automation campaign is generating a positive return on investment (ROI)?

If the answer is no, then you're not alone. After all, according to The CMO Survey from Duke University, 63% of the CMOs surveyed feel they cannot quantitatively prove the short-term impact of their marketing spend.

The good news is that we're here to change all of that. By understanding some basic math and by tracking a few metrics, you can start to calculate the ROI of your marketing automation campaigns.