The summer has been hot with news on regulations and mergers that have impacted the tobacco industry. Following tighter regulation for e-cigarettes and Philip Morris International's aborted merger with Altria, Similarweb has explored some digital insights behind the e-cigarette industry:

1. Visits to juul.com that ended in a sale experienced a downward trend between June and August 2019
2. Total traffic to all IQOS domains globally increased by 33% YOY in Q3 2019
3. Traffic to IQOS domains in Japan is experiencing a downward trend, whilst in Russia this is growing

Altria owns a 35% stake in Juul, and the number of converted visits, visits that end in a sale, to juul.com in the US, has recently started to experience a downward trend. This indicates that regulatory and health concerns are starting to have an impact on sales of e-cigarette products.