Forward-thinking hoteliers and partners are building an omnichannel journey into the overall guest experience. Hotel payment processing is going digital, too, with hotels using innovative services to improve the experience – and capture vital data – at every stage of the journey from check-in to checkout. Research shows that returning guests spend more on average than new ones. Using data to build guest value profiling ensures you understand your guests better, and will reward them with perks and offers that appeal directly to them. This will help cross-sell services in other areas of your hotel and keep guests coming back. Keeping such objectives in mind, here are four strategies to help accelerate your recovery: