The Unknown Story of How Hotmail Grew to 12 Million Users in 1.5 Years -

The Marketing Millennials / Articles

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Daniel Murray

Posted Jan 9, 2023 • 2 min read

The Unknown Story of How Hotmail Grew to 12 Million Users in 1.5 Years -

The Marketing Millennials

Let's go wayyyyy back. Back to the birth of viral marketing... 1996. I was busy building Star Wars lego sets, Titanic was running the box office, and Hotmail invented what it means to "go viral". Yes, Hotmail. Today's lesson is all about how Hotmail grew to 12 million users in 18 months, thanks to their...

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