Above all else, suppliers are seeking innovative, measurable ways to connect with corporate and individual consumers. The challenge event planners face is finding a balance between delivering great value to sponsors and maintaining a quality experience for attendees. I.E. Making sure attendees aren't getting a sales pitch every time they turn a corner. With that in mind, here are some do's and don'ts to help you walk the line between creating irresistible benefits for sponsors and ensuring you don't lose your attendees' attention.