Building Brand Trust in a Year Like 2021
Posted Feb 25, 2021 2 min read
Building Brand Trust in a Year Like 2021

Between the global pandemic, social unrest and the turbulent U.S. election cycle, 2020 put brands to the test. How do marketers communicate corporate values and build consumer trust when "unprecedented times" becomes the ultimate cliche? Iterable surveyed 500 B2C marketers around the world to examine how brands responded to events in 2020 and what's in... Read more »