As a digital marketing analyst at Altimeter, I've been tracking the ever-changing world of content marketing since 2013, but this is the first year where the changes have been truly dramatic.

When I fielded the survey for my latest research report "The 2018 State of Digital Content," I expected to find small technological advances in the way we create, deliver, and measure content marketing, but not much else. Instead, I found a fundamental shift in the entire practice of content marketing.