The first half of 2020 was like no other in modern history. Physical lockdowns, food supply shortages, and a shift towards working from home are just a few examples of the impacts of the COVID-19 pandemic on millions of people worldwide.

In this blog post, we revisited the Digital 100 list of most visited sites across key industries in the United States and look at how some of the best-in-class brands are paving the way as industry leaders, and whether their competitors are gaining or losing market share throughout this unpredictable time.

To that end, we have put together a year-to-date (YTD) comparison between this year (as of June 30) and the previous year, examining the changes in average monthly unique visitors, traffic share, bounce rates, conversion metrics, and more. Our analysis aims to highlight why agility and business flexibility are so important in the new normal.