Sailor: How a POS integrated retail eCommerce presence helped create its identity as a top fashion brand - Case Studies and Success Stories
4 min read
Sailor: How a POS integrated retail eCommerce presence helped create its identity as a top fashion brand - Case Studies and Success Stories

With the theme, Sailing through life, the RMG giant Epyllion Group launched its first retail venture, Sailor, a fashion & lifestyle brand, back in early 2015 to bring the latest fashion trends and high-quality outfits to Bangladesh market. The brand offers fashion and lifestyle items for everyone - men, women, and kids, with fashion wares ranging from trendy western fashion-wears to ethnic clothing. However, despite being backed by an RMG manufacturing giant, the brand lacked an online presence. nopStation helped build its first eCommerce platform in 2019, with POS integration. It allowed them to create an online presence and sustain the business during the Covid-19 situation in 2020-2021 when physical outlets were closed due to health restrictions. The eCommerce platform helped them increase the sales volume, build brand value, bring a whole new shopping experience for its loyal customers, and reach the new customer base who want to shop using the convenience of online shopping.