This week on Cheat Codes, we sit down with Marla Watson, a seasoned Digital Asset Manager and self-proclaimed "forever organizer of content". Taking a winding path through the entertainment industry in LA, Marla got into the DAM space by digitally cataloging film reels and physical media for archive collections and the big studios in town, eventually preparing content for digital streaming. That experience has led to managing metadata and implementing DAM systems for companies like TMZ, Revolt, Disney, and Headspace--trust us, you don't want to miss these cheat codes!

Marla's ultimate goal? Build an ever-evolving DAM system that looks out for the needs of the company. How does she accomplish it? Tune in to hear the value of building diverse teams, tapping into your consumers' search behavior, the marriage of taxonomy and metadata, and much more.