How to Create and Capture Demand for a Brand New Product Category
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David Ly Khim David Ly Khim
Chris Schreiber Chris Schreiber
Posted Aug 7, 2021 7 min read
How to Create and Capture Demand for a Brand New Product Category

When marketing a product, you're usually trying to capture an existing audience. That audience has a known problem, and is actively shopping for similar

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