As the business environment is developing nowadays, the profile of the organizations and the way they conduct business are also different now too. Your business is now impacted a lot by technology and globalization. With the global brands being present in multiple markets, the need for local factors and sensibilities has arisen to be built into the brand and brand management too. I have this' Brand Extension: Definition, Strategies and Examples' article today in order to give you a broader view of this subject.