On the show today is Eric Bandholz - the founder and CEO of BeardBrand, which produces beard, hair, and skin products for men. He also hosts the Practice Ecommerce podcast.
I wanted to bring Eric on because several years ago I wanted to start a line of beard balms and oils and then discovered BeardBrand and knew that they had just nailed it. So I left that to them - and they've established an amazing brand.
Eric and BeardBrand really embody the premise of the show that everything is marketing since they started a Barbershop, their 1.6 million subscribers on YouTube know them for their education and documentary-style videos, and they prioritize customer service so much so that they offer free consultations over text.
You'll hear about how they develop products, Eric's experience on Shark Tank, and building a brand through content marketing.