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Soapbox Session: Marketing Shortcuts or Missteps?
Associated with
Camela Thompson Camela Thompson
Andrew Smith Andrew Smith
Posted Nov 28, 2022 • 7 min read
Soapbox Session: Marketing Shortcuts or Missteps?
CaliberMind CaliberMind

Drew Smith, Founder & CEO at Attributa shares his top buzzword for operations consultants, how the Next Best Step differs from the Golden Path along with his insights on other triggering phrases in this space

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