One of the biggest differences between traditional marketing and dark social marketing is your audience. Dark social isn't a discovery channel like the public social media channels tend to be. It's a platform for building unbreakable bonds with an interested and receptive audience. With dark social, your audience knows (and likes) you. They wouldn't be part of your community and they wouldn't interact with your direct messages if they didn't. So, you can get into the details and talk to them on a deeper and more intimate level. Like you know them, and they know you. With traditional marketing, a