Do your customers and prospects want to make a remark about your content, or is it living in a vacuum? If you can get people to share your company's content of their own free will, you're winning as a marketer, and your ideas will spread like wildfire.
So how can we as marketers better encourage people to share our content? What's the science explaining why people share? What makes us want to click that little "tweet this" button on a company's blog post?

That's what we're talking about in this week's episode of the Marketing Cloudcast, the marketing podcast from Salesforce.

To get to the bottom of it, I talked to two experts from very different fields:
Dr. Susan Weinschenk, Psychologist and Author of How to Get People to Do Stuff
Brad Beutler, Senior Marketing Manager at Sigstr