One day you were texting with customers – the next, your messages were no longer getting through. Wondering what's going on?

As the popularity of business-to-customer texting has grown, the industry has innovated sending methods for efficiency and raised the bar for security and consent to ensure customers aren't getting spam or unwanted text messages. This has made it essential for businesses who want to maintain high deliverability rates to comply with regulatory guidelines, earn greater trust from carriers, and ensure they have customer consent to text.

Below we'll break down exactly how to ensure compliance with new industry requirements, build trust with your customers, and collect more customer opt-ins.